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How to cut prior authorization denials.

Nearly a third of physicians told the AMA that prior authorization requests are often or always denied. Of the Medicare Advantage denials that were appealed in 2023, 81.7% were overturned, and only 11.7% were appealed. That gap is the cheapest place for a practice to start.

Why requests are denied.

The AMA’s 2025 survey of 1,000 physicians found practices complete 40 prior authorizations per physician per week, up from 39 in 2024, and spend 13 hours a week on them. 32% of physicians say requests are often or always denied, and 74% say denials have increased over five years. 40% have staff who do nothing else.

Many denials come down to process rather than clinical disagreement: missing information, a code that does not match the payer’s criteria, a request sent to the wrong channel, or a request that was never needed. A practice can fix each of those in its own process.

At a nine-provider gastroenterology practice we work with, first-time denials fell from 17% to 9% once an agent assembled each request and checked it against the payer’s rules before submission. The case.

1. Keep a payer file.

Each payer has its own list of services that need authorization, its own forms, its own evidence requirements and its own channel. They change without notice. A practice that keeps one current file per payer, what needs authorization, what the packet must contain, where it goes, who to call, stops sending requests that were never needed and stops sending incomplete ones. It is the most common gap we see.

Check the file before you schedule. A request started at scheduling has days to clear. One started the morning of the procedure has hours.

2. Complete the packet before it leaves.

The denial letter usually says what was missing. The fix is to check for it before submission: the diagnosis and procedure codes against the payer’s criteria, the clinical notes that show medical necessity, the prior treatments the payer requires first, the dates. A checklist per payer, or an agent that reads the chart and the payer’s rules and builds the packet the same way every time, does this. The checking is what moved the 17% to 9% above.

3. Use the fastest channel the payer offers.

CAQH measured 24 minutes of provider time for a request by phone, fax or email and 16 by payer portal; a fully electronic request saves 14 minutes per transaction. Cost per manual request to the provider is $12.88 against $5.38 electronic. Portal and electronic requests also return decisions faster and leave a record, which matters for the appeal.

Where the payer takes only fax or phone, use it. Record each payer’s channel so staff don’t default to the slow one.

4. Chase every pending request on a schedule.

A request stuck in a queue holds up the patient’s care even if the payer never denies it. 95% of physicians told the AMA that prior authorization delays care, and 79% say it at least sometimes leads patients to abandon treatment. Follow up on a fixed schedule, by portal status check or by call, log every contact, and give one person ownership of the list. This is tedious work that an agent does well.

5. Appeal every clinical denial.

KFF’s analysis of 2023 Medicare Advantage data: more than 50 million requests, 3.2 million partly or fully denied, 11.7% of denials appealed, and 81.7% of those appeals fully or partly overturned. Few denials were appealed, and most of the appeals won.

The AMA survey explains the gap. Only 21% of physicians always appeal. Asked why physicians do not appeal, 59% do not expect to win based on past appeals and 52% do not have the staff time. The first belief is wrong on the Medicare Advantage numbers. The second is a staffing problem, and an agent can take it on: it drafts the appeal from the denial reason, the chart and the payer’s own criteria, for a person to sign.

Commercial payers do not publish comparable data, and your mix will differ. Track your own appeal rate and overturn rate for a quarter. If the overturn rate is anywhere near the Medicare Advantage figure, appeal every clinical denial.

What to measure.

  • First-pass approval rate, per payer. This guide aims to raise it.
  • Requests that were not needed. A payer file catches these.
  • Days from order to decision, per payer and channel.
  • Appeal rate and overturn rate.
  • Staff hours per week on the whole process. The prior authorization cost calculator prices that from the AMA and CAQH figures and your own counts.

Sources.

  1. 2025 prior authorization physician survey. American Medical Association, 2025. 1,000 practicing physicians from a Medscape panel, 44-question web survey, December 2025, published May 2026: practices complete 40 prior authorizations per physician per week and physicians and staff spend 13 hours a week on them; 40% have staff working exclusively on prior auth; 32% say requests are often or always denied; 95% report care delays. Source
  2. 2024 prior authorization physician survey. American Medical Association, 2024. 1,000 practicing physicians, web survey, December 2024: practices complete 39 prior authorizations per physician per week and physicians and staff spend 13 hours a week on them; 40% have staff working exclusively on prior auth; 31% say requests are often or always denied; 93% report care delays. Source
  3. 2024 CAQH Index. CAQH, 2024. Calendar-2023 data from plans and providers: a manual prior authorization takes providers 24 minutes by phone, fax or email and 16 minutes by portal, and costs the provider $12.88 manual, $8.93 partly electronic, $5.38 fully electronic; the electronic path saves 14 minutes per transaction. Source
  4. Medicare Advantage prior authorization determinations, 2023. KFF analysis of CMS data, via the AMA, 2023. More than 50 million requests, 3.2 million partly or fully denied, 11.7% of denials appealed, 81.7% of appeals fully or partly overturned. Medicare Advantage only. Source
  5. Medical records specialists, median pay. US Bureau of Labor Statistics, Occupational Outlook Handbook, 2025. Median pay $24.59 an hour, $51,140 a year, May 2025. Before benefits and overhead. Source

Questions.

Is the 81.7% overturn rate true for commercial payers?
There is no public answer. KFF’s figure is Medicare Advantage, from CMS data, and commercial plans do not publish determination data. Track your own.
Does electronic prior authorization mean fewer denials?
It means faster decisions, lower cost per request and a record. The denial rate depends on the packet. Both help.
What does an agent do that staff don’t?
Nothing a well-staffed practice couldn’t do. The agent does the checking, the chasing and the appeal drafting each time, and it doesn’t get pulled onto the phones. Staff review and sign.

Start with the payer that denies you most.

Tell us your EHR and your heaviest payers, and we’ll show you where the packet, the channel or the follow-up breaks down. Fixed price per automation. If the first one misses the scope we agreed, you don’t pay.

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Related: Prior authorization statistics · Claim denial statistics · Prior authorization cost calculator · Prior authorization automation · Prior authorization case study